PersonalizationEach time you use Play-SWI, some information is stored (e.g. the viewed content) in a file in your browser. This is a so-called cookie or "local storage". The data captured enables us to adapt parts of what we offer you in your list of preferences and interests.
For example, we can adapt our content with suggestions that you are more likely to watch. In other words, if you have viewed a lot of stories about culture, similar content will be recommended more often or more prominently in the future.
We will do our utmost to maintain a healthy balance between personal and editorial recommendations so that you will continue to discover new and surprising content on Play-SWI.
If you prefer to use Play-SWI without personalisation, please adjust your settings here to see the standard version.