How Swiss tourism bosses deal with the effects of influencers

Influencers tempt tourists to “must see” Swiss sites, sometimes sparking over-tourism. A Swiss tourism boss reveals how the industry deals with it.

Influencers help to tempt tourists to “must see” Swiss sites, sparking fears about over-tourism. A Swiss tourism boss reveals how the industry deals with it. Swiss hotels and holiday destinations are expecting around 100,000 more visitors in the Alpine country compared to last summer. SWI swissinfo.... More info